As the elected president for AIGA Indy for the year of 2025-2026 I wanted to establish who we were and what we do. I wanted the organization to serve as agents of creative connectors for the Indianapolis community. I didn’t want the idea of creatives to only mean we serve graphic designers but creatives as all types. I wanted to combat the idea that we were this exclusive organization, and I knew this meant I needed to rethink our creative brand strategy externally. We do exist as a national organization, however the Indy chapter needed its own presence. 

From a visual perspective I wanted to create a brand that was seen as inviting and approachable. The smiley face motifs are very intentional and so is the use of vibrant colors throughout our internal branding and external event graphics. I wanted to also make sure the community knew who was serving them. Whether the community members are collaborators or members, we wanted to make sure they are the focal point of our branding for visibility. I was very intentional in creating a board of directors that were diverse and came from many different creative backgrounds to cover all aspects of creativity in Indianapolis. 

AIGA Indianapolis now has its own unique look and feel aside from other local chapters. We have an online presence and have become a hub to increase visibility for local creatives while also celebrating them.